From Brokering Freight to Creating Next-Gen Solutions
- Dan DiMarzio
- 49 minutes ago
- 3 min read
Understanding Freight Brokerage from the Inside Out
"Walk a mile in their shoes." Truly understanding a client’s business is the foundation of creating solutions that actually solve their challenges
At Bear Cognition, that philosophy runs deep. Many of us across the company came directly from the freight brokerage industry. Before launching Bear Cognition, our leadership team spent nearly two decades as one of the largest franchise owners of Worldwide Express, operating eleven markets across the country.
Long before we entered the world of data intelligence, automation, and AI, we were deep in the trenches of freight brokerage. We’ve lived the daily grind, understood the frustrations firsthand, and experienced the same operational challenges that brokers, 3PLs, and carriers still face today.
Life in the Freight Trenches
For 13 years, I lived and breathed LTL freight. I audited shipment costs, explained why a freight class was 200 instead of 50 (more times than I can count), and had carrier hold music memorized.
I ran countless cost analyses, from reviewing invoices, manually quoting shipments, and rebuilding pricing structures. Nights and weekends disappeared into spreadsheets because quoting, booking, and servicing alone could take an entire day. Add in OS&D claims, reclasses, and reweigh disputes, and it became clear: manual processes were the biggest drag on productivity and profitability.
Truckload brokerage had its own chaos. Inboxes overflowed with quote requests. Reps bounced between TMS platforms to chase buy rates. Check calls turned into endless loops with dispatchers who didn’t know where the truck was.
Freight isn’t glamorous, but it’s essential. And while the industry keeps the economy moving, it’s still full of manual, inefficient, and error-prone workflows that hold teams back. We battled them daily, and those experiences shaped us as much as they tested us.
Why We Built Constellation One
That’s why the recent launch of Constellation One is so meaningful to us.
It’s not just another freight tech system, but rather, it’s a direct response to the pain points we experienced as a brokerage. Constellation One is an AI-powered automation and optimization platform purpose-built for freight brokers, 3PLs, and carriers.
The platform’s modular design allows each organization to build a system that fits their operations, processes, and customers. It delivers automation where it’s needed most - reducing manual work, increasing accuracy, and giving teams back their time.
What Constellation One Automates
Today, Constellation One helps logistics teams automate and optimize critical freight tasks such as:
Quoting directly from email requests
Creating BOLs from emailed information
Automating check calls
Handling account-specific pricing bids
Optimizing routes and bidding
Reconciling invoices and claims
Each of these automation capabilities eliminates repetitive work and speeds up operations, while improving data accuracy and customer responsiveness.
Built by Freight Experts. Powered by AI.
Constellation One isn’t theory. It’s the result of decades of hands-on freight experience, early client collaboration, and the expertise of our data science and engineering teams.
Like the freight industry itself, our work is never finished. We continue to enhance Constellation One with intelligent automation, predictive analytics, and data-driven optimization tools that adapt to our clients’ evolving needs.
Because this industry doesn’t just need more technology. It needs technology that works as hard as the people in it.
Key Takeaway
Bear Cognition’s Constellation One brings together AI, automation, and real-world freight expertise to eliminate inefficiencies, improve accuracy, and help brokers, 3PLs, and carriers scale intelligently.
We don’t just build software. We engineer intelligence for the freight industry. See for yourself!
Constellation One FAQs
What is Bear Cognition’s Constellation One?
Constellation One is an AI-powered automation and optimization platform created by Bear Cognition. It’s designed for freight brokers, 3PLs, and carriers to automate repetitive tasks like quoting, check calls, cost analysis, and invoice reconciliation to improve accuracy, speed, and profitability.
Who can benefit from Constellation One?
Constellation One benefits any logistics organization that manages freight brokerage, carrier relations, or high-volume quoting. Its modular design also makes it adaptable for other industries that rely on complex workflows, cost analysis, or bid optimization.
What tasks can Constellation One automate?
Constellation One can automate quoting from email requests, create BOLs, run cost analyses, optimize routing and pricing bids, manage claims and reconciliations, and even perform automated check calls and updates through AI-driven communication tools.
How does Constellation One improve efficiency for freight brokers?
By eliminating manual data entry and repetitive analysis, Constellation One reduces operational time, improves pricing accuracy, and allows brokers to focus on customer relationships and business growth instead of administrative work.
Is Constellation One only for the freight industry?
While originally built for freight brokers and 3PLs, Constellation One’s intelligent automation and data-processing capabilities can also benefit manufacturing, distribution, and service-based industries that manage bids, contracts, and cost analysis workflows.
