Developing Reporting Efficiency in the Marketing Sector
SOLUTION
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Data Integration/Reporting
INDUSTRY
Digital Marketing
TECH USED
DISC
Perceptivity
AI/ML
Data Lab
CORE THEMES
Streamlined Reporting
Enhanced Efficiency
Revenue Growth
CLIENT CHALLENGE
Our client, a prominent digital marketing agency, faced a series of operational hurdles that impeded their growth and efficiency. The loss of an in-house analyst left a significant gap in their reporting capabilities, compounded by outdated dashboards that were slow and required complete architectural rework. Manual reporting processes, excessive and unnecessary data sources, and long development times for creating solutions further strained their resources. Additionally, the pre-existing infrastructure presented difficulties in onboarding new clients and limited their ability to introduce new services.
OUR SOLUTION
To tackle these challenges, our team devised a comprehensive approach:
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Data Aggregation: We streamlined data integration from multiple sources including SEO tools, paid advertising platforms, and analytics services, creating a unified reporting interface. Sources: Ahrefs/SEMrush, WhatConverts, Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Facebook Organic, Google Analytics 4, Google Business Profile, Google Search Console, Google Sheets.
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Backend Architectural Overhaul: A new backend architecture was implemented to improve system efficiency and accelerate report generation.
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New Service Development:  An Organic Social Media Overview dashboard was developed. This feature was presented to the agency’s clients as a new monthly service option generating additional revenue.
RESULTS
The strategic improvements we implemented led to enhanced dashboard performance and more efficient reporting processes. These changes reduced the time needed for developing solutions – reports that were an analyst’s full-time responsibility were now almost instant. The annual time savings were calculated at 1,666 hours which translates to 42 forty-hour work weeks.
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Our initiatives not only freed up the client's time to pursue additional clients but also enabled them to offer a new service, priced between $200-$250 per month, thereby opening a new avenue for revenue. The agency received a 218% ROI just in year 1 with this solution.
TECHNOLOGY BEHIND THE SUCCESS
The foundation of our solution was built upon Bear Cognition's DISC System, custom-built API pipelines, and advanced AI/ML algorithms, ensuring efficient data integration and transformation from SEO tools, paid advertising platforms, and analytics services. Utilizing the AWS cloud infrastructure, we provided a scalable and reliable platform for the new back-end architecture, improving system efficiency and accelerating report generation.
Working within the client’s Looker Studio Environment, Bear Cognition’s Data Lab enabled real-time data access and insights, enhancing reporting and visualization capabilities. Our AI/ML algorithms continuously adapt to refine data aggregation and error detection, facilitating streamlined reporting processes and the introduction of new services, thereby opening new revenue streams and improving overall operational performance.
TRANSFORM YOUR BUSINESS
Capitalize on our expertise to transform your data management and reporting processes, enabling faster decision-making and unlocking new growth opportunities.
ADDITIONAL USE CASES
RETAIL
Inventory
Optimization
Unify inventory data to improve stock accuracy and reduce overstock or stockout situations.
Promotion
Effectiveness
Analyze sales and marketing data to evaluate and optimize the impact of promotional campaigns.
LOGISTICS
Order Fulfillment
Efficiency
Combine shipping and warehouse data to streamline order fulfillment, ensuring timely delivery and reduced costs.
Fleet Performance
Monitoring
Monitor vehicle performance and route efficiency using fleet management data to optimize operations.
MANUFACTURING
Production Line
Optimization
Track machine utilization and output quality to enhance production line efficiency.
Supplier Performance
Evaluation
Assess supplier performance by integrating procurement and quality control data, ensuring consistent quality and timely delivery.
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