Last Updated: November 6, 2020
Information we collect about you
In General – To register an account with Perceptivity, we may collect information that can identify you, such as your name and email address (“Personal Information”), as well as other information that does not identify you. In order to utilize the Services, you may choose to provide us with Personal Information relating to your customers or contacts, to be displayed through the Perceptivity platform. This Policy describes the types of information that we may collect and how this information may be collected.
Information you provide.
In order to create an account as a User with Perceptivity, you will be asked to provide your first and last name, your email address, a unique username, and a password. Once your account is created, we may collect and store any additional personal information you provide while using our Service or in some other manner. This may include identifying information, such as your mailing address and telephone number, as well as demographic information, such as age range and gender. For transactions on the Site, you will be asked to provide your payment card information to our third party payment processor in order to collect payment. Your payment card information will not be stored on our systems; however, we may retain the last four digits of a payment card you have used on our site for your convenience with future purchases.
Depending on how you intend to utilize the platform, you may provide us with Personal Information relating to your customers or contacts. As the controller of that information, it is incumbent upon you to verify that you are in compliance with all applicable laws relating to the collection and/or processing of that data, including but not limited to obtaining any and all necessary consents.
Technical Information through your Device
This refers to information that does not by itself identify a specific individual. The servers on which this Site is hosted gather certain information about how you access the Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include your computer’s media access control (“MAC”) address, Internet Protocol (“IP”) address, operating system, and web browser type, as well as the Uniform Resource Locator ("URL") of the website that you just came from and the URL of the website you go to next.
Information collected by third-parties for advertising purposes.
We may allow service providers, advertising companies and ad networks, and other third parties to display advertisements on our Service. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements. We do not provide any non-anonymized personal information to third parties. Some of these third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (www.networkadvertising.org). Opting out will not decrease the number of advertisements you see.
How we use the information we collect
In General – We may use information that we collect about you to:
provide you with a personalized experience when viewing the Site’s content;
manage your account, the Site, and provide you with customer support;
perform research and analysis about your use of, or interest in, our or others’ products, services, or content;
communicate with you by email, postal mail, telephone and/or mobile devices about products or services that may be of interest to you either from us or other third parties;
develop, display, and track content and advertising tailored to your interests on our Site and other sites, including providing our advertisements to you when you visit other sites;
website or mobile application analytics;
verify your eligibility and deliver prizes in connection with contests and sweepstakes;
perform functions or services as otherwise described to you at the time of collection.
We may perform these functions directly or use a third party service provider (such as a payment processor) to perform these functions on our behalf, who will be obligated to use your personal information only to provide services to us.
With whom we share your information
Service providers - We may share information, including personal and ﬁnancial information, with third parties that perform certain services on our behalf. These services may include fulﬁlling orders, providing customer service and marketing assistance, performing business and sales analysis, ad tracking and analytics, supporting our Service functionality, and supporting contests, sweepstakes, surveys and other features offered through our Service. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
Legal Compliance - We may share information, including personal and ﬁnancial information, in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
Aggregated and/or Non-Personal Information – We may use and share non-personal, de-identified, pseudonymous, or aggregated information we collect under any of the above circumstances. We may also share it with other third parties to develop and deliver targeted advertising on our Site and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated, non-personal information, or personal information in hashed, non-human readable form, with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis or other business purposes.
Do Not Track Disclosure
Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their website visits collected over time and across websites or online services. We are committed to providing you with meaningful choices about the information we collect; however, we do not currently recognize or respond to DNT signals, as the Internet industry works toward defining exactly what DNT will mean, what it means to comply with DNT, and a common approach to responding to DNT signals.
Third Party Websites
Your personal information rights
We take reasonable steps to help ensure that the Personal Information we collect from you is accurate, complete and current. In addition to accessing your Personal Information through the app or website, you may also request access to your Personal Information, request that erroneous or inaccurate Personal Information be updated, or (in certain circumstances) request deletion of your Personal Information, by contacting us via email at firstname.lastname@example.org or writing us at the mailing address listed below . You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
In some instances, we may share your personal information with third parties for direct marketing purposes. You can opt-out of this type of data-sharing by sending us an email at email@example.com, writing us at the mailing address listed below, or visiting the link on our website labeled “Do Not Sell My Personal Information” (www.bearcog.com/perceptivity/donotsellmyinfo).
We will respond promptly to your requests in accordance with applicable law and will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. For your protection, we may only implement requests with respect to the personal information associated with the email address that you use to send us your request, and we may need to verify your identity before implementing your request. We may decline to process requests that jeopardize the privacy of others, are extremely impractical, or would cause us to take any action that is not permissible under applicable laws. Additionally, as permitted by applicable laws, we may need to retain certain personal information for a longer period for recordkeeping purposes, such as retaining records relating to your purchases for warranty or accounting purposes.
You can choose not to provide us with certain information, but that may result in you being unable to use certain features of our Site because such information may be required in order for you to register as a user, purchase products or services, participate in a contest, promotion, survey, or sweepstakes, ask a question, or initiate other transactions.
How we protect your personal information
We take reasonable and appropriate security measures to help safeguard your Personal Information from unauthorized access and disclosure Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party. If you have reason to believe that your interaction with us is no longer secure, please notify us of the situation as soon as possible by contacting us at the addresses listed below; if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the situation, even in those situations in which it is appropriate for use to do so. Users should take care with how they handle and disclose their Personal Information and should avoid sending Personal Information through insecure communication channels, such as email. Please refer to the Federal Trade Commission’s website at https://www.consumer.ftc.gov/topics/online-security for information about how to protect yourself online.
Visiting our Service from outside the United States
No Rights of Third Parties
Right to File a Complaint
We attempt to resolve any data privacy issues brought to our attention and encourage you to contact us if you have any concerns about how your Personal Information is being collected or used. However, if we are unable to resolve your concerns, residents of the European Union have the right to make a complaint at any time to the relevant data protection supervisory authority in the EU member state in which you reside.
While you maintain an account with our Site, we will retain the information you provide to us in our records. If you elect to unsubscribe or delete your account, we will remove all personally identifiable information relating to you from our records, unless otherwise permitted or required by applicable law. However, we may retain deidentified, pseudonymized or aggregated copies of non-identifiable data sets for analytics purposes.
Your California Privacy Rights
If you are a resident of California, you have the right under the California “Shine the Light” law (Cal. Civil Code § 1798.83) to request, by regular or electronic mail, a list of the categories of personal information that were shared by Perceptivity with third parties for direct marketing purposes during the immediately preceding calendar year, the names and addresses of those third parties, and if the nature of their business cannot reasonably be determined from their name, examples of the products and services marketed by them. To make such a request, please send an email to or write us at the mailing address listed below.
How to contact us
We will need a single email point of contact for incoming privacy rights invocations and processing.
The current version of the CCPA requires you to also provide a toll-free telephone number for requests. However, AB-1564 seeks to amend this requirement to exclude the toll-free requirement if you operate solely online and have a direct relationship with the consumer providing you with the information. This bill has not yet passed the California legislature.